in a live travel business?

So you're mentioning the panel, uh, and what I-- So I was with a hotel, uh, operator, and, uh, I think both of us agreed that the best way to start, uh, exploring, uh, agentic commerce use cases is really to start from the business problem, uh, we are trying to solve.

Can be, uh, a small business, uh, problem, uh, we need to start, uh, uh, tackling, but that's-that's the best way.

It doesn't start with the technology.

It really starts, uh, with the business outcome we are, we are looking for.

So that's number one.

And second, I think the consensus in the room, and very core to what we do in Amadeus, is how do we, right from the start, put in place governance, a legal framework that will enable these use cases to be not only piloted but then deployed, uh, later on.

Um, but I feel like trust is a fairly broad word, isn't it? Um, if I'm a digital leader, uh, what does, you know, a trustworthy AI system actually look like for me? Or, like, what do I have to see or measure before I can fully trust an AI system in a critical workflow?