you

there's something there's home life and business life and there really is a differential because at times people will wear a different hat And you'll have certain scenarios where you're like, hey, I don't want to have business get involved into our relationship.

And those are things at times that happen that people don't want to do that.

You know, everybody's different.

Everybody comes from a different cloth in terms of what they're comfortable with, what they're not.

But here's realities.

And this is lifestyle.

like, oh, you actually pay attention.

Let's kind of correct that and bring it back to the main message.

So I think the best way to kind of handle this is social listening.

Social listening is probably one of the more powerful things where you can very easily go in on social platforms using different tools.

You're able to see where are the problems, where are the conversations being had, and address them.

Very similar to being able to understand what people are saying on the street.

Common day now is what are they saying on Twitter? What are they saying in Reddit? What are they saying in reviews? Where is there a hole that you're able to fill? So I think understanding what your consumer base is doing, what things are affecting them.

For us, we work with a lot of nonprofits that support undocumented immigrants.

But when we think about websites, what role does a well-designed website play in helping to earn trust for new donors or volunteers or membership growth, even before somebody becomes involved?

And how does the pricing model work then? Is it that you're getting the leads and taking a percentage of the leads, or do they pay you monthly? How does it work?

Um, there's a lot of different vendors out there.

Like, this market for offering leads to construction people is kind of, um, difficult.

I think the normal joe going into this is, is crazy, 'cause you have, they have this, like, pinwheel approach where they give everybody everything, and you get the same thing as everyone else, and they charge you this thing.

But what I've actually seen, um, the best way to prioritize your business is have ownership as much as possible.

I think there's these company, "Oh, we'll give you your website.

You'll rent this.

[laughs] Like, people don't have the time to be d- kind of on it 24/7.

What's a unique implementation of AI capability that you've brought to market?

Well, it's funny you say that.

I have a brand new startup that we've been kind of cooking on for the past 12 months.

It's called NoAgentList.com. We are the Robin Hood of real estate.

Our goal is to be able to give access to all.

We believe that there definitely is a different way that people are going to want to buy a home.

It's no longer going to be from a tour from an agent.

Um, So what are societally or personally some of the other positive upsides that you've seen from AI being so widely adopted so quickly?

And talk a little bit about that journey.

So big thing I can say about my life, my success is just showing up.

And I think that's something that everybody needs to understand is you're not going to have things happen for you if you're at home praying for it to happen.

You need to show up and pound the pavement.

With us, we started with very simple beginnings.

It started with me and my rest in peace, my puppy that just passed.

It started with me and him in my 400, 400 square foot single.

Hmm.