But Ben, are you seeing anything in the first two games that makes you think that Florian Wurz is someone that can kick on? To be

honest, I mean, I feel he's a victim of everyone else around him.

So that double pivot, having Sobazlai, who for me, He's not a midfielder for a double pivot.

I think his best work comes from the right.

So whether that's as a right midfielder, someone in the league he was in and around Mo Salah all the time, basically being the legs for Mo Salah and Trent on that side.

I think that's obviously where his best work comes from.

And with Virch, you've got to keep giving the ball.

I heard that and I was like, wow, where do we go from there? Does that mean that for the next three or four years, we're still not going to buy a defensive midfielder?

Are you confident that customer's always gonna be there given it's still not clear to me exactly what the business models look like for some of our biggest LLMs?

Well, I think that we're, they're still figuring out some of them.

Um, but I think that these guys are pretty smart, and all these meta announcements mean that they're gonna spend probably double the CapEx, uh, in 2027 versus 2026.

The Street's nowhere close to that, and they're going to create an API revenue stream, which could be very profitable and help their cash flows and allow them to pay bills.

And then what's probably gonna happen is, uh, Google gets FOMO and, you know, wants to compete and the others and, uh, the spending continues.

But, uh, I think there is a payoff.

Um- And, uh, I think that, yeah, there'll be fits and starts where you'll have, you know, people come on the network and complain about costs for tokens and token maxing and those kind of things.

Is that notable?

[laughs]

... first of all, we have my deep, heavy Australian accent, which I get asked all the time to, "Hey, Ben, slow down.

I love your accent, but it's so deep." So I'll do my best to that, to do that today.

I also have one great big black eye, and for those not watching on video, jump onto video on this one, because you'll see a man who has a six-year-old daughter who has managed to break his nose, displace his nose, slit his eye, and give him concussion with one smooth move of a surfboard.

Uh, and then the third one is we had some connectivity issues jumping on because we are, we are that far apart in the world.

Uh, so we've had a, a beautiful start to this morning, but, um, from adversity often comes great results.

So, um, so thank you for having me on and, and certainly my job today is to try and help particularly these founders we speak about who have, uh, one high-performing rep, um, both a blessing and a curse.

Yep.

[laughs]

I've actually never, never, never been asked that.

Uh, um, to give context, I'm, I'm 43, and apologies for my deep, heavy Australian accent.

I often get asked to slow down, so, uh, I do my best to slow down, uh, my speak.

But, um, as we get in today, I think my job's gonna be to find two or three small to medium things that your listeners can immediately impact into their business to make a difference for them.

So we're gonna run that lens, um, and I think that's really, really important to say from the start.

But when it comes to sales training, gee, it can be varied, and I've certainly seen since COVID the rise and rise and rise of your pocket book sales trainers.

[laughs]

But there's a bit of a problem here because, well, how do you define a lobbyist? Is it different to an advocate? Is somebody who's lobbying also advocating? There's some confusion around exactly how you would define this, and that's actually part of the reason why we don't currently have lobbying laws.

Yes, well, what you're referring to is a 2014 bill attempt to bring some lobbying regulation into place, but it was considered that the definition for what a lobbyist is was just far too broad.

So it never ended up going through to becoming a law, unfortunately.

So when it comes down to defining what a lobbyist is, we're just two people who just want a petition to go through so that it could be heard in front of government and those conversations can be had.

It is worrying to us that those conversations are not being had.

And we believe that it is important to define what a lobbyist is, but there are You know, if you think about it, it could be anywhere from a company which is employed to lobby on behalf of an industry, or it could be argued that lobbying is all the way down to your mom and pop shop who just want to make some improvements to their street in order to, you know, help their business and everywhere in between.

So defining that is actually a really important part of getting some lobbying regulation going through.

That's a really good step in the right direction as well.