
Ben Wolber
Founder and CEO of Illume (formerly InsightX), a Cincinnati-based AI-powered analytics platform for med spas and aesthetics practices.
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Sep 9, 2026
The Missing Revenue Hiding in Your Practice's Data
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Bill WalkerHOST
What was some of your experiences that made you think about building the loom? Why did you choose this?

Ben WolberGUEST
So my background prior to a loom was healthcare consulting, but I mostly worked on the hospital side where I was essentially just building Power BI reports for large health systems.

Ben WolberGUEST
And then in early 2025, I started picking up like fractional data projects through fractional CFOs, weirdly worked with a couple of med spa groups and then like a wellness practice and then other like service-based businesses as well.

Ben WolberGUEST
And then my fiance is also a nurse injector and she works for a solo location in Cincinnati.

Ben WolberGUEST
And again, I kept coming back to, I would build a Power BI report and deliver it.

Ben WolberGUEST
And again, it's like, it wasn't, like it looked pretty, but it wasn't telling them what to do to a degree.
5 MINS LATER

Bill WalkerHOST
When you think about practices, what's the difference between a practice that acts on data and one