What do you do to get the word out? What do you do to advertise?

I have two businesses.

One of them, I teach paragliding and I don't have to get the word out so much.

That one's very simple.

The other one is a home concierge service and that one's really tricky.

When people want to learn how to fly paragliders, they look up paragliding school or they ask their friend, hey, do you know a guy who teaches paragliding? And they find me.

A home concierge service is a different story.

First off, what the heck is a concierge business and a concierge in general? Well, And does the concierge do anything other than just take care of people's chores? And yes, Fire Nation, I like saying the word concierge.