[laughs]

... we had, at one stage, nine different versions of a methodology, um, all of which were pitched to multiple agencies, and we had different quotes and, um, kind of, um, written line, lines of pr- best practice for each of those methodologies.

And it's just, it was a phenomenal amount of work just to work out what, what approach to take.

We ended up with 25,000 workers in this kind of nationally representative sample because it gives us the ability to split down into different industries and still have a statistically significant sample.

So each of those ONS defined industries, you could look at financial and banking, or you could look at telecoms, or you could look at, um, legal as an industry.

Um, so they are all perfectly statistically significant.

And I think the thing for us is that it, it...

But there's some hardcore users there as well, aren't there? Uh, could you unpack that a, a little bit and, and what the data shows in terms of, um, the people who are really using it, how much are they using and, and what other insights do you have about that?