Is it getting bigger and bigger? Do you

know what? I'm not sure.

I think...

I think it's always been big.

Like if you look at viewership numbers, especially like Olympic opening ceremonies, they're always huge for both like the summer and winter games.

And then viewership is still pretty high.

I think the Olympics still have to do a lot to keep up with the way the world of sport is moving.

And where would someone start? If they're not used to even sprinting, would you recommend they go out and sprint or would you start even basic than that?