I know where people are coming when they look on Google, but I'm not so sure, are people coming from ChatGPT and Claude? How many, if they are? How many are coming through agentic means? Like, h- how can I solve that as a business owner, and how does Channable play into that?

Yeah, very good questions.

Um, I think the answer is really it, it, it depends right now, and we work with the platforms really closely.

And as you can imagine, they're actively trying to figure out ways that they can answer those questions for the merchants, and then how do they surface that, that data as well? Um, what we do know is that when you think about product data, that is the, the source that these agents and these LLMs are relying on to make sure they're providing an accurate recommendation.

So we're working with platforms, and they see that the better your product data is, the more hygienic it is, the better fill rate you have on all of the different attributes, the more likely you are to surface in a conversation.

Uh, and there's a lot of other studies out there that show that agentic traffic is gonna convert at a h- much higher rate, uh, as well.

Um, so creating a connection between the two, I think, you know, the attribution for that is gonna be messy for a long time, but we do know that there's a causality there with good product data leading to better, uh, surfacing in the results, which, uh, is gonna lead to better results kinda downstream for you.

What exactly does it mean to have hygienic product data?