What makes people recommend a book to someone else? And do you think an author can deliberately engineer that?

Yes.

It's hard, but there is sort of a formula.

And it goes back to the last point we were discussing, which is what makes a book readable.

It's kind of the same thing.

To me, it's that one big idea.

And that one big idea becomes the pitch for other people.

So my question now is, what do you think authors should be doing before the book comes out, like to give it the best chance of reaching more people?