I haven't like captured video of conversations and, What kinds of conversations, what kinds of exchanges should organizations be thinking about to effectively represent their mission and to kind of, what might they focus on?

So I think it's important to think about who's affected by this work.

So let's imagine a nonprofit that works as a social services organization or something like that, that works with people in the community.

So thinking about who are some people that we've worked with who've had a really positive experience that could speak to that.

And then, you know, what I'm saying conversation, but really it's an interview.

So, you know, somebody on the team, and sometimes it's an external team as well, like ours, is interviewing that person to understand, you know, their story, to hear it, really focusing on listening and listening in a very attentive way to hear what the powerful points of this person's story are.

But it can also be staff.

So what would be some advice you'd give to a nonprofit communications or fundraising staff person who feels a little like stuck in what am I doing with video? What can I actually take on?

So that's really what that's all about.

And then I guess the speed dating comes in to support the fact that you might have a math teacher specializing in math, but obviously you've got humanities comments to talk about with parents.

You've got their general form time and you've got the other subjects.

So the speed dating provides an opportunity for a line of teachers.

So when I say line of teachers, that's your form teacher, your math, your humanities and your science to all sit together and talk about a class set of kids or specific target students within there.

You might focus on some of the overall teacher judgments to do with those students, but you also might talk about some of the pastoral concerns or things that work with groups of kids within that space.

And so it provides an opportunity for that line of teachers to really catch up and dive deep into both, A, the data.

So what does that investment look like in terms of staffing and programs and how did you make that case to your board?

to talk a little bit more about Impact Reel and how this whole dynamic we're talking about kind of relates to Impact Reel and why it's interesting to you and to lots of other folks you're speaking with.

Totally.

Yeah.

I mean, Impact Reel is something that was born out of a need that we were seeing where a lot of our clients, whether they're mission driven companies or nonprofits or NGOs, they would produce one kind of really beautiful, big film.

You know, it might be three or five minutes or two to four minutes, but it was like once every year or once every two years.

And it might be for a gala or for a big event or something.

And then in between, they didn't have that sort of like really powerful, emotive content.

But are there tactics that you use to still try to make that polished product feel more more authentic and almost like, you know, improvisational in a sense?