What finally explosed-- exposed the crack that let you really become aware for the first time that, oh, the collective group of people I have hired is what's holding us back?

Um, what continued to happen to me was I would have excellent people that I loved, and we were, you know, on this trajectory.

And what would ultimately happen is w- I would need them to enter a, a position of leadership in order to continue to build.

And they, you know, weren't ready for it.

They didn't want it.

Um, I didn't set them up for that position, and they would end up leaving, and there would be a, a tenuous departure from the operation.

And you, you get to the point where it's like you cannot continue on the trajectory of finding good people, coaching them up, and then having them depart.

Hmm.

But anyway, your point is valid.

And I want to take this from the abstract to a little bit more narrow.

I have a client, her name is Julie.

Hi, Julie.

And she is in like data science for an ed tech company.

She is as AI savvy as a consumer can get just completely utterly and totally lost when it comes to real estate.

And I'm not taking a shot at her.

So we're getting real-time data, yeah.

What are the skills that agents are struggling with to build these days?

it's everyone, including myself, including yourself.

And it's, it's consistency.

Everyone has the ability to go really, really hard for, you know, three, four hours a week.

Their mind is sharp, their body feels good and they're able to really deliver for their clients.

And, you know, they feel energized.

The question is, how are you going to do that when you don't want to do it? And for any agents out there, it's, you know, I, you know, it's the cliches are cliche for a reason is I try to get the agents on my team to just become 1% better at their craft every day.

Yeah, maybe.

Business first.

And I think even that may be lost on some people.

The number of fights I've gotten in with my wife.

I'm sorry, we just got in this fight.

That call, if I look at it, you do a quick calculation, that could be $10,000 calling.

I love you to death, but I'm taking this call.

So there's a priority shift, but there's also, okay, I'm going to take this call.

I actually pay somebody to crack the whip on me because I have this problem.