And what did that experience look like? And was it different to what you were expecting when you were going in? The Denmark one?

The Denmark one.

Man.

There's so many crazy stories from that period.

But I think the best way to put it is kind of like, Just being a PE student and then getting thrown into the Navy SEALs.

I think that's the best way to put it.

Because they don't tell you anything, first of all, when you go in.

And has there been any gap between what you expected opening a physical store and the actual reality of it?