Given that

I'm not a lawyer, I'm going to skip the legal disclaimer slide, but everyone can read that separately.

But look, as I said, we have one of the most iconic brands in the world.

I would say it's a top 10 brand.

For me, it's that franchise asset.

It's like owning the Dallas Cowboys brand.

or the New York Giants for a U.S. audience.

I want to ask you, what would you point out as the clearest evidence from lessons you learned from early mistakes? What have you actually changed in the business today in light of mistakes you've made in the past?