Let's talk about that.

Yeah, so I would say like the advanced... model of goal setting is first off the acknowledgement of time.

So like time itself isn't from a psychological standpoint, time isn't outside of you.

Like if I'm thinking about my future, I'm thinking about it in my head.

Right.

And so the future and the past are psychological tools.

Yes, they, and their primary objective, their primary purpose is to improve our present decision-making.

Because then I could say, well, why don't I do a $500 million company in three years? And then all of a sudden you're going from an impossible goal to actually like that is where I'd start to be like, oh, that perhaps is a little bit delusion.