... tell us about, uh, like, what you've been doing with AI and what it's changed, ti- high level.

Yeah.

Um, first off, thanks for having me on.

Love Foxwell.

Love both of you guys.

Um, I think, and this was one of the things I posted on, on X probably now about three or four months ago, but similar to a lot of people, I think it was probably February or March for me when the new Claude models came out and it just, like, right out of the gate just seemed like, oh, something has changed here.

Um, and in that first moment, it was I had asked to build some type of marketing model, and it just, it, it generated the full model, full calculations, and made, like, an interactive artifact that you could, like, kind of maneuver in app.

We'd love to have you.

then

when you flip that kind of seat around, you have to figure out the things that are going to move the needle the most in this time period that you need them to so that you can just like move units and sell products and keep delivering.

But you have to stay core to like your true message and what the values of the company are.

So I think The way that we do this, it's very simple.

And I think this goes into what a lot of people would stand to benefit from who are running small teams is that at the end of the day, when you're a small company, like the best way to get your product in front of people is to master like one channel.

That channel could be Facebook ads.

That channel could be TikTok.

So can you just talk a little bit about how you run your business?