Yeah.

Yeah, so the company was founded on this idea of experiences with A-list celebrities, like musicians, movie stars, athletes.

But as we're building the business, we realized there's only so many charities that have real relationships with these really famous people.

So years ago, we auctioned off the chance to have coffee with Tim Cook at Apple.

We thought it was cool.

But we didn't think it was like Brad Pitt cool.

Sold for $600,000.

What are you seeing with that?