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Ben Crowe
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Sep 22, 2026
Bestselling Mindset Coach Ben Crowe – How to Change Your Life
27:29
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1:47Ben CroweGUEST
Yeah, a lot of the work I do is in storytelling and helping people make sense of their story and realize that their life story is not their life, it's just their story and they're the authors of it and they get the ability to tap into imagination and go back to those moments or those memories when we told ourselves a story that I wasn't pretty enough or good enough or successful enough and realize we've got the power to reframe the stories that we tell ourselves.
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2:11Ben CroweGUEST
In order to do that, we kind of need to tap into our imagination and So I wanted a book that had a fictional sense to it, a bit like Where the Crawdads Sing or Where the Wild Things Are.
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2:27Ben CroweGUEST
And often, especially in chapter two of our hero's journey, we often get stuck in our metaphorical dark forest.
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2:35Ben CroweGUEST
And we need to overcome our fears and slay our dragons and work our way back into the light.
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2:41Ben CroweGUEST
And for me, the greatest discovery of all time is how someone can change their entire life simply by changing their perspective.
25 MINS LATER

Hannah McInnesHOST
And I know I asked this before, but it is the pushback to what you've just said, isn't it? Because how do you still take stock in that way and pat yourself on the back and see where you've come if that's surrounding you?
#57: From Pressure to Performance: How Great Leaders Find Their Mojo and Flow, with Ben Crowe
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39:18Nick HagueHOST
How did you help her manage it? the immense pressure and expectation we shouldn't use that word uh particularly in australia where she uh she carried the hope of a nation and were there any tools or or mantras that you you told her to use in order to stay grounded to play for herself through that noise
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39:41Ben CroweGUEST
And fast forward 10 years, like she wins junior Wimbledon, right, at the age of, you know, 15.
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39:52Ben CroweGUEST
But it became one of the worst days of her life because as soon as she won Junior Wimbledon, she got completely distracted by the demon of expectations, whether it's from media or social media organizations and so forth.
13 MINS LATER
How to Drop Expectations and Eliminate Pressure Entirely with Ben Crowe
4:08

Iain EyreHOST
And they said, okay, what are we gonna replace it with? What are we really trying to, what are we trying to instill in them by taking away the expectation, but still having something to aim for that's tangible?
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4:21Ben CroweGUEST
Yeah, I've had many CEOs around the world who have taken the word expectations out of their performance reviews in terms of how they measure individual performance in terms of meets expectations, exceeds expectations.
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4:36Ben CroweGUEST
The standards, the way things are done around here, the goals, the dreams, the hopes, anything but expectations.
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4:46Ben CroweGUEST
When you and I were growing up, Ian, expectations used to mean something you can control 100%.
13 MINS LATER
Mindset Coach Ben Crowe on Nike, Agassi, Ash Barty and the Psychology of Greatness
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4:07Ben CroweGUEST
In 2019, I think it was, I took a gap year to try and work out whether these principles resonated globally.
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4:15Ben CroweGUEST
And then the whole world took a gap year in 2020, right? And I've never seen the world so distracted as it is right now.
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4:22Ben CroweGUEST
And- Yeah, I could clone myself a thousand times and still not keep up with the demand.
24 MINS LATER
Why The World’s Best Athletes Stop Trying To Be The Best
45:44
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24:06Ben CroweGUEST
Um, well, in recent times, yeah, the words have gone so external and extrinsic, money, fame, status, and recognition, rather than internal and intrinsic to get to know who we are, the human being that is, not the Human doing.
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24:20Ben CroweGUEST
So we learn, unfortunately, that we believe if we do something and achieve something, we will be someone, you know, we'll be someone.
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24:28Ben CroweGUEST
And, you know, you can blame media, you can blame social media, you can believe-- blame materialism or consumerism, but it actually starts in grade three.
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24:38Ben CroweGUEST
In most countries around the world, in the education system, in grade three, that's when grading gets introduced, and that's when kids go from intrinsically playing with numbers and playing with shapes to extrinsic.
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24:53Ben CroweGUEST
Suddenly there's grades, and suddenly my parents are interested in my grades, and suddenly I'm not in that class anymore, I'm in that class.
21 MINS LATER

Damian HughesHOST
I, I suppose my last question for this is, um, what would you say is one practical tool that you would want a listener to walk away from listening to this to know, to do, to understand on how they can introduce more play into their lives?
#309 - Ben Crowe - Inside Nike, Richmond's Dynasty & Ash Barty's Championship Run with Australia's Leading Mentor
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20:50DosHOST
the city group and like those are some pretty big expectations but to hear families abandoning the word expectations with their kids and things like that what what what's with the word expectations and why are you so passionate about it not being in our vocab
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21:03Ben CroweGUEST
Yeah, I used to say that word, expectations, is killing the world in a performance sense, which it is.
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21:14Ben CroweGUEST
Because we can't live up to the expectations of our school or our parents or our society.
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21:20Ben CroweGUEST
And they think they have to in terms of, you know, what kind of life they're actually living.
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21:27Ben CroweGUEST
I wish I had the courage to be me and live a life true to me rather than the expectations of others.
20 MINS LATER
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41:39DHOST
But yeah, the work you did with him, take us a bit behind the scenes because not only did it launch a dynasty for Richmond fans that will live on forever, but you talk about the human side of it, a much deeper cause.
AREC 2026 | Ben Crowe & Sarah Millar
0:30

Sarah MillarHOST
What's the process of that continual performance and unlocking that potential over and over again and not burning out? Unpack that for me a little bit in terms of how people can continue to get that level of performance.
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0:46Ben CroweGUEST
Yeah, the first thing I do when I work with someone is just to make sense of their story.
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0:49Ben CroweGUEST
And through making sense of their story, we can kind of identify the beliefs that are helpful, but also some that may be unhelpful and might be holding us back.
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1:09Ben CroweGUEST
But when you can separate goals from expectations and still have these beautiful big goals and dreams and tap into the play state, it's incredible that's what makes life exciting right this beautiful adventure into the unknown so so um if you can make sense of your story and and kind of separate your self-worth from whether you get there or not we say the human being and the human doing um you've then got this courage to dream and to dream big and to put these goals and dreams out there um but don't define success on whether you get there or not i think it's really really important um So we help them find two different types of success.
The Hidden Cost of Expectations, Success & High Performance | Ben Crowe: Where the Light Gets In
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9:04Ben CroweGUEST
Um, and these private equity companies all had equity in, um, sporting franchises like the New York Knicks and LA Galaxy and so forth, and I was there kind of after dinner, um, speaker and, and, and catch up.
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9:19Ben CroweGUEST
He did his homework and he said, "Three years before Ted Lasso came out in 2017," you know, you'd like this story, "I started working with Richmond and, uh, that had a female leader," uh, the same as Rebecca in Ted Lasso with Peggy, um, "that were berated as one of the worst performing teams in the competition as, as, as Ted Lasso's team was." Um, they had a journal- an in-house journalist that comes in and writes a book on the journey, right? Which was obviously Conrad.
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9:50Ben CroweGUEST
Um, they use themes of authenticity, vulnerability, connection, storytelling, gratitude, and love to create this connection and competitive advantage as Ted Lasso did, right? And this all happened three years before Ted Lasso came out, and the name of the team was Richmond FC.
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10:07Ben CroweGUEST
I was like, "This is ridiculous," right? [laughs] So he does this very, very funny introduction, and what they didn't realize was that morning I was...
28 MINS LATER
Ben Crowe - Play School
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52:07... because we had someone jump on the back of that straight away and say, replying to Annie's question, how do you support your child going through the above? Yeah.
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52:14Ben CroweGUEST
Um, when I'm talking to teenagers about their careers, I, I, I tell them to focus on two things only.
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52:21Ben CroweGUEST
What am I excited about? Like, what am I passionate about? And what am I good at, or what do I think I'm gonna be good at, right? And it's a, it's a life journey, right? The curiosity guide.
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52:31Ben CroweGUEST
Well, what's the answer to those two questions, right? It's, you're not gonna figure that out at the age of 18.
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52:35Ben CroweGUEST
I'm 58, and I still don't know what I want to do when I grow up, right? So staying curious to what is it that I could be best in market at and really good at from a capability point of view, and what is it that I'm passionate about, right? And the third question is, okay, how do I make a dollar [laughs] from the answer to those two questions? Now, you don't have to make a dollar.
8 MINS LATER
Mindset coach Ben Crowe on shifting perspectives to change your life
20:45
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9:50Ben CroweGUEST
Right? You can't control other people's expectations of you, but you can control the expectations you put on yourself.
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9:56Ben CroweGUEST
You know, you can't control whether your, your extrinsic motivations, but you can control your intrinsic ones.
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10:02Ben CroweGUEST
Right? You can't control the past or the future, but you can control the present, right? And you can't control what happens to you in life a lot of the times, but you can control how you respond.
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10:10Ben CroweGUEST
So in all situations of life, we do have this ability to identify, acknowledge, and then accept the things we can't control.
10 MINS LATER

Tegan TaylorHOST
What if you're someone who is really struggling to get by or is in a category that is not valued by society?
Ben Crowe on Mindset, Vulnerability & Success | Shaped with Trent Cotchin
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19:47Ben CroweGUEST
I had to lie about my age when I used to go to Japan because of the whole respect thing.
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19:53Ben CroweGUEST
I remember having an anxiety attack at Nike as well with all the vice presidents in a meeting about the Sydney Olympics leading up to the Atlanta Olympics.
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20:02Ben CroweGUEST
And someone asked me a question and I thought I was just there to listen, but they actually asked me my point of view and like, I don't have a point of view.
25 MINS LATER

