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Ben Cera

Ben Cera

Sep 10, 2026

6:07
When you look at a founder and you're like, I'm going to give you back time, what kind of proportion of time are we talking? Is it minutes, hours, days?
6:19
I mean, I mean, first of all, like, you know, I'm, I don't have an executive team.
6:25
I don't have like full-time employees.
6:27
I don't have an office with employees in the traditional sense.
6:30
I do work with people.
6:31
I work with companies.
6:32
And so I found proxies, but like the fact that like, and can still hang, I mean, it's painful because everything goes on my shoulders, but I can still hang because I have all the support systems and like AI mixing is quite incredible at that stage.

6 MINS LATER

12:23
Cause I feel like that in of itself is ginormous.
10:33
But what's the idea? What's the promise behind Pulsea? You can run your little company 24 hours a day while you're sleeping, right?
10:45
The vision of Pulsia is that the mission of Pulsia is to turn everyone into a founder.
10:52
What is a founder? It's someone that has ideas and creates them in the world and tries to create new value for themselves, for the community, for the world.
11:06
And I personally believe that like everyone in them has a founder spirit.
11:11
Like, you know, yourself, you write this blog, this podcast.
11:14
I don't know if it's your full-time job, but like that's your founder.
11:17
You are creating.

30 MINS LATER

40:58
have a technical co-founder
25:04
What's the case for starting out on your own versus starting out with a co-founder or with building a team? First of all,
25:12
It's very common for founders when they get, or for people, when they get traumatized by one thing, they try to do the complete opposite.
25:20
And I've seen, I actually had seen it with Travis where like at Uber, it was so vocal and like, you know, he was in the press all the time and very good at like making people talk about himself and about his company.
25:34
And then when I met up with Clark Kitchens, he was like, we're super stealth.
25:38
Nobody can put Clark Kitchens on their LinkedIn.
25:41
I don't want anyone to talk about what we do.
25:43
And so he went to the other extreme, which is a common, when you get ousted at Uber, because he blamed it a little bit on the fact that press was so negative on him and forced his board members to be like, okay, this is too noisy.

37 MINS LATER

63:26
What is a five-step framework that you use to kind of build in public and start to grow your audience so more people know about you and your product? I mean, it's interesting
31:07
Mm-hmm
31:07
... 'cause they were like, "Whoa, you're giving an AI your, you know, the, the job of, uh, that's very human of, of fundraising." And obviously, Pulsia running a company autonomously is, uh, uh, in and of itself something very human that, like, it was very new at the time, uh, to give an AI so much control.
31:23
Uh, and I shared, like, this type dashboard, uh, where you could actually see, uh...
31:28
You know, that was sort of, sort of meant to be the data room, right? So, um, you know, you, you could see Pulsia working on different startups.
31:34
You know, at the time it was 300 startups, uh, uh, companies working autonomously.
31:38
You could see the revenue and actual numbers, which, you know, investors usually ask you for, uh, you know, the revenue numbers, how many, you know, companies you have, you know, how many users you have, what does it do.
31:48
And you could actually hear, talk to Pulsia and ask it questions about the business, about retention, about the metrics.

11 MINS LATER

42:50
What sort of questions were investors mostly asking the AI? And then how did you sort of fine-tune it, or did you have to, to get it to respond to those queries in a way that you liked and was consistent with the company?
26:23
Mm-hmm.
26:23
Uh, security front, take it extremely seriously, and it's like, it's part of the work.
26:27
It's part of, like, the work of scaling this business is, like, to make sure we understand fully, uh, how to make agents sort of, like, a secure, uh, and, and trustworthy AI employee for everyone, right? Number two, on, on, on, on, on the agent spending on behalf of the user, I mean, Pulsar makes it very-- We package a lot of the costs.
26:53
So to be, to be honest, in the past, you know, now it's getting better because we started, like, you know, sort of, like, using our own models, our own GPUs to run the intelligence.
27:03
But for a long time, initially, I was planning to break even with subscription and to make money with, uh, the revenue, the 20% cut I take on various things.
27:13
But the AI got so expensive, and the agent-- 'cause the agents started running-- 'Cause essentially I, I try to simplify the cost a lot.
27:21
I'm like,"Hey, for $50 you get one task every night.

22 MINS LATER

49:43
Mm-hmm
6:31
So, so why do that? Uh, and when you decided to a- automate that stuff first, did you foresee that people would react the way they have?
6:40
The way, the way Parsia was built was an MVP.
6:43
I built it in less than a month, right? And the idea was like, okay, what are all the set of tools that I do, I would do if I started a company? Well, I would need a web server.
6:51
I need a GitHub account.
6:52
I need to, uh, build a, you know, a little code base.
6:55
I need to pick a, a language, so it picks a language for you.
6:58
I need to research competition, so there's a research agent.

15 MINS LATER

21:31
Is that what the investors see?
11:46
Yeah
11:46
... and creates a landing page.
11:48
That's the-- That's sort of like the magic, and there's a really high conversion of people are like: "Wow, that's crazy.
11:55
Now I want to start a free trial and give it a, an actual try." And then once you do the free trial, then you can tell the AI, "Actually, build my MVP," okay? "I don't want a landing page.
12:04
I want MVP." And then you can tell the AI, "Actually, I don't like the colors.
12:07
I want you to change the colors.
12:08
I want you to change the font.

38 MINS LATER

49:44
Yes
39:22
Right
39:22
... on understanding Pulsia.
39:25
But then, so the tweet blew up.
39:26
I usually, usually I had like ten views on my tweets, and suddenly it was like a hundred thousand.
39:30
So I was like, "Okay, that's great." And then more people went to the site to live.
39:34
It became like a...
39:35
And then I was like, "You know what? Maybe it's a great showcase for anyone to understand the platform," right? And, um, so that's what live is about.

26 MINS LATER

66:08
Yeah.

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