We're trying to change that.

Maybe I can change it.

Maybe I can help.

I don't know.

It might help if I go kind of back through my journey just to share where that curiosity started.

So I think, so when I was 18, I'd finished my A-levels.

Decided to do an accountancy GCSE whilst doing my A-levels.

But I wondered, my ears pricked up when you said that you recruited this non-finance person, this non-functional person for your function, right? Why did you recruit externally rather than, and maybe not talking about interbrand, but why do you think that people within the teams aren't learning those data skills? Or is it that it's just quicker to get someone externally has those data skills? Because we have a conversation in our community quite a lot as to do you sort of build or buy? It's like, do I put people on a training course and put a lot of effort into developing people? Or do we just simply add on, and in this case, it's a data analyst, that skill set? Because I think we are, especially in finance, at a point with AI that we need to start making some of these calls as to whether we upskill people or bring new people in.

Family, family, just brass.

Yes.

So there's a lot of brass instruments.

So I came along to...

Who's not playing this instrument? Yes.

Because your father played everything.

Yeah.

Whereas OK Computer, it doesn't seem as present in...

Was the popularity a surprise, and how do you manage that? Like, do you ever, like, run out of beer or do you, uh-uh, what do you, when you're understaffed, what do you do?

Uh, when you're understaffed, you just, everybody just digs down a little deeper, you know, we've all been there, and tries to get what we can get done.

Um, we typ- typically don't run out of beer.

Uh, that's a, that's one nice thing about the place.

We've got, uh, multiple, um, bars with lots of stock.

Um, and as far as, you know, most popular events, I'd say a lot of the stuff I've already mentioned, like Bockfest is the busiest weekend all year.

That's actually three days.

How do you think about all this?