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Ben Carden

Ben Carden

Aug 10, 2026

4:55
Yeah.
4:55
And I, I want to reply to that with, uh, a bit of...
4:57
Well, with something I'm mentioned all the time, and it's something, it's a, a thought, an idea that comes out of YC, which there are two types of work that a salesperson could be doing.
5:05
There's what we call intelligence-based work, which is, you know, operational and quite intensive.
5:10
Building a lead list, writing a message, scanning websites for signals, doing research on prospects.
5:16
And then there's what you call judgment-based work.
5:18
Having a conversation with a prospect, knowing where to push, pull back on a deal, knowing which markets to go after, knowing how to, you know, go to a dinner with a prospect.

11 MINS LATER

16:05
Yeah.

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