How'd you get in the behavioral health, the recovery space in the first place?

Yeah.

Yeah, um, similar to you guys, we were, my co-founder and I were, um, had a marketing agency, and were working with, um, a lot of addiction treatment centers, um, and helping them, you know, do marketing and, you know, especially get people into their treatment center.

Um, and so we learned a lot about how to do that, uh, effectively and ethically.

And, um, you know, while we were doing that, I think we learned, uh, uh, developed a passion for kind of both sides of the marketplace.

So we, you know, we were working with treatment centers and seeing these people that really were, like, saving lives, um, but often, like, their business acumen might not be the best, or, like, the, you know, it's very expensive a lot of times on the marketing side, and there's a lot of really good ways to waste a lot of money on marketing.

Um, and there's a lot of, you know, we saw a lot of unethical practices and stuff.

even, you know, what, uh, what, how it's evolved over the years and where you're at today.