Why is it so hard? Why is it so hard for people to spend their money?

Well, there's lots of reasons why.

Most people actually identify, let's say that there's a scale of spendthrift and tightwad on this side, right? Well, the fact is tightwads are more financially successful.

So advisors, they see more tight wads, interestingly, than they see spendthrifts.

Spendthrifts often never get to the point, if they're really bad, they never get to the point where they actually can acquire advice because they don't have assets that they've accumulated.

66% of people, according to one study, that are seeking financial advice identify psychologically as a tightwad when they did a test.

And I'll tell you the test.

What can those that are still, you know, in their 40s or in their 50s still working, what are the principles that they can apply to their life in regards to what you've been talking about today?