So what are you seeing that travel advisors were trying to market to a luxury traveler? What are they getting wrong on your end?

Yes, when you're trying to, I mean, deals are good for a specific type of traveler if you're looking for the budget traveler.

But as a travel advisor, we are here to solve problems.

And that's what I tell a lot of people.

It's not about really selling the deal.

ideal.

It's pretty much having a solution to a problem.

This makes me start thinking like, I feel people might have questions like, well, how much content am I supposed to put out there? Or how often should I be going to meet people? So I just want to give them like a tactical example, like, Do you have a certain goal in mind every single month that I need to be at a networking or networking event at least once a month? Or I need to be putting out a new piece of content weekly? Like what are some of your tangible goals?