It is.

You know what? Like, I think it's actually often the smaller things.

Like, obviously I've ...

I'm, like, five years into my coaching journey now.

Obviously, been with March On for over a year now, but I think for me, it's when you have members that are really committed to what they're doing, and you're, like, the stepping stone in helping them get there.

Like, obviously everyone comes in for different reasons, but I think my favorite success in the gym, especially for women, like, so many women come to me and it's like, "I've got my wedding in X amount of weeks, I wanna look like this." But then actually, like, as they start to train with me and, like, I guess, like, language is really important as well of, like, how you show up with people.

But the amount of clients I've had come to me where the narrative has just shifted from, like, "I want to look like X," and now, "I actually care about doing that pull-up," or, "I actually wanna do that." And it's like, for me, in the society we live in now, like, that is a really big win, 'cause I think aesthetics have always taken over, like, actual health and actual ...

Mm.