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Bec Hagsma
Executive General Manager of Customer, Commercial and Technology at the AFL (Australian Football League)
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Aug 5, 2026
Footy, Fans and Future: Inside the AFL's Digital Playbook - Bec Haagsma, AFL
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24:26Sean CallananHOST
How are you looking at it and looking at some of the opportunities and also making sure things are protected from a cybersecurity point of view?
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24:35Bec HaagsmaGUEST
Yeah, so we are currently rolling out enterprise AI for all team members at the AFL.
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24:50Bec HaagsmaGUEST
And on that steer co is myself, Walter Lee, who's the head of strategy and data.
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24:56Bec HaagsmaGUEST
and our people and culture, EGM as well, because it's so much of AI for us is about our people and enabling them to make sure that they have the skills that they need to do their jobs and to be valid in the workforce of today and tomorrow.
8 MINS LATER