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Bec Hagsma

Executive General Manager of Customer, Commercial and Technology at the AFL (Australian Football League)

Aug 5, 2026

24:26
How are you looking at it and looking at some of the opportunities and also making sure things are protected from a cybersecurity point of view?
24:35
Yeah, so we are currently rolling out enterprise AI for all team members at the AFL.
24:43
And we did a lot of work to sort of get to this point and a lot of thinking.
24:48
And so we have an AI steer co at the AFL.
24:50
And on that steer co is myself, Walter Lee, who's the head of strategy and data.
24:56
and our people and culture, EGM as well, because it's so much of AI for us is about our people and enabling them to make sure that they have the skills that they need to do their jobs and to be valid in the workforce of today and tomorrow.
25:17
And so what we see AI doing for us is many things.

8 MINS LATER

33:12
But one, what progress have you seen and what work is still to be done?

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