With all that in mind, I asked her one question: "How do you focus on maintaining a consistent POV for brands and avoid shifting focus, especially as tech is moving faster than ever?"

[beep] Your call has been forwarded to an automatic voice message system.

At the tone, please record your message.

[beep] Hey, Adam.

Yeah, sorry, sorry I missed your call.

It is a great question.

I feel like right now it's definitely easy for brands and for leaders to try to stay on top of trends versus really staying consistent with who they're serving and why they're serving.