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Bear Hebert

Oct 14, 2026

26:54
Where do you start? Like, where would you recommend I begin?
26:58
I hate to give you this answer because very few people like to hear it.
27:03
But the answer, unfortunately, is math.
27:06
So when people say, like, how do I do my pricing? What should I price it at? Oh, I was thinking I would charge this or that or this other number.
27:13
I always sort of go like, OK, where did that number come from? And it's like, oh, well, that's what so and so is charging or that's like a little bit less than the other guy charges.
27:21
So I'm like trying to do what he's doing, but like for less money or like it's a little bit more than those other people because I'm doing this other thing in addition or whatever.
27:30
Right.

28 MINS LATER

55:53
I was like, why are they paying like less than half of what I'm paying? And it just felt like, dissonant and uncomfortable it did not feel like solidarity and the difference there is transparency it was that I thought we were all doing the same thing or like I didn't know that getting a discount was an option in that instance I had actually kind of like overextended myself to pay for it so then to learn that like I didn't have to do that felt it just felt really bad like it was a icky feeling inside of me to deal with And I think that's where we don't want to confuse anti-capitalist pricing and solidarity rates with what can look the same but is very different of like covert discounting to try to force people into your programs, which is a little like also a tactic that other people use.

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