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Bavo Vanden Broecke
Coffee specialist and Sucafina Sales Manager EMEA, focused on team leadership, specialty coffee trade, and sustainable value chain relationships.
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APPEARANCES
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Jun 11, 2026
Leading a Coffee Sales Team with Bavo Vandenbroecke
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2:10LukeHOST
And so I'm curious, how do you look at leading a team, uh, of, of salespeople?
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2:17Bavo Vanden BroeckeGUEST
I mean, first of all, I think it's important to stress that I don't have much previous experience when it comes to managing.
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2:25Bavo Vanden BroeckeGUEST
So I've been doing this for now two and a half years within the same company, within the same team.
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2:36Bavo Vanden BroeckeGUEST
But what I've learned along the way is when you get that job, when you are in a position of leadership, that you are very clear from the start with whoever is in your team, right? And that is not only regarding the, the role, um, but also about the relationship that you're gonna have with that person, right? So it's about making sure that that person understands the job description, that you understand that job description, that you understand the role within the bigger network of the team, of that individual, how the individual is supposed to add value to the company, that you're on the same page of that.
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3:13Bavo Vanden BroeckeGUEST
And then how you, you're gonna work together in order to achieve the goals that you're, that you're agreeing on, right? And that is something that I feel is very important that that individual is a part of.
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3:26Bavo Vanden BroeckeGUEST
To give you an example, in the beginning of the year, we, uh, set out the, the goals for that individual in that current role, the KPIs of that year, and those KPIs are not top-bottom.
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8:20LukeHOST
W- where did you, where did, did you make up that, that framework, or where, where did you hear about that?