What got you into hospitality? What took you down this path? And how did you get where you are today?

You know, I wish I could tell you it was on purpose or by design hospitality.

I'm an immigrant.

I wanted to come to the great country of ours, the United States of America.

And I knew somebody who knew somebody who knew somebody next to a hotel school who could get me in who could then get me a visa because I wanted to come legally.

So I walked in and I've never looked back since.

And it's funny, I grew up in the Middle East and I always use this quote when I tell people, why hospitality? And I literally call it a master's degree in hospitality from Cornell.

So anyways, we're, we're probably like everyone else trying to balance this piece around technology inefficiency and And at the same time, how do we create that human connection and

There you go.

What people want are options.

Wanting to make money, a lot of money, isn't about the money.

It's about the freedom to choose, right? We love options.

I travel a ton like you do.

Sometimes I don't wanna talk to a single person.

I could care less.

But I think as you start to get to unique experiences and the luxury segment, they're less important, and that's where we as hoteliers and as we as operators really have to deliver the goods.