How do you actively shift an organization's mindset from kind of test counts coverage to feedback value?

So first of all, that's a hard problem.

It is a very hard problem.

And we all know that.

We all know that code coverage probably isn't the best metric, at least not when we talk about the quality of the work that we do as testers, as automation engineers, as developers.

um but it's so darn easy to count and to measure and to report on um so one of the things that i like to do is um show people the the drawbacks or the shortcomings of things like code coverage and you can just give a very simple example of a test that has 100 code coverage and that fails to detect any kind of actual problem in the code.

So that's one thing that I love to do.

How do you train those people?