Barron, why don't you take a moment and introduce yourself as well?

Hi, everyone.

Yeah, so Baron Conway.

I'm the chief strategy officer of Finolytics.

I've been in the world of credit unions and financial services here in the United States for, ooh, coming up to sort of six or seven years now.

And while I started my career a long time ago actually in investment banking in London, my whole time in the US, you know, until I sort of moved over to this side of the world, was really in digital, in marketing, and really focused on business and digital transformation.

And what I found most exciting about sort of coming back into the world of banking with credit unions, and especially with Finolytics, was really one of those points that Craig bubbled up.

I think the first question I have is, you know, what have you been doing in the past 12 months? What are some of the highlights of what you've been working on since 2025 when you took home the trophy from our first San Diego event?