[laughs]

You know, people like Dan and, and, and other members of the scientific advisory committee are so, so very important to this work.

Um, the Knowledge Matters campaign itself is a communications effort.

We're not, you know, sort of a think tank.

Um, we, uh, our, our motto is to, uh, find the good and praise it.

So, you know, we want to help, um, educators, parents, and others, um, understand, you know, what it looks like to put knowledge-building at the center of the literacy instruction, even as we, you know, focus on foundational skills and, um, address the standards, you know, that we're expecting students to master and so forth.

Um, so you know, we lift up great curriculum, uh, great, uh, great teachers, uh, uh, great instruction, and, and that kind of thing.

Mm-hmm