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Barbara Chaplain
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Nov 6, 2026
FuturePrint PodFEST: Episode 3 - Sustainable Print, Made Practical
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11:50Barbara ChaplainGUEST
That's one of our key objectives is really transitioning away from PVC in this area.
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11:58Barbara ChaplainGUEST
As I was mentioning earlier, this kind of projects are often more complex than you think they would be in the beginning.
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12:09Barbara ChaplainGUEST
So we've taken really a more systemic approach and we've surveyed hundreds of customers in multiple countries to ask them this simple question.
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12:18Barbara ChaplainGUEST
What is it that you need? Because at the end of the day, you have assumptions on the existence of how things work, but you can challenge that and actually redesign a product portfolio around an updated knowledge.
19 MINS LATER