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Barbara Chaplain

Nov 6, 2026

11:49
Yep.
11:50
That's one of our key objectives is really transitioning away from PVC in this area.
11:58
As I was mentioning earlier, this kind of projects are often more complex than you think they would be in the beginning.
12:05
It's not a simple material substitution.
12:07
It's not that.
12:09
So we've taken really a more systemic approach and we've surveyed hundreds of customers in multiple countries to ask them this simple question.
12:18
What is it that you need? Because at the end of the day, you have assumptions on the existence of how things work, but you can challenge that and actually redesign a product portfolio around an updated knowledge.

19 MINS LATER

31:13
Is this right? Does this meet your expectations?

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