Talk to me about some of the main figures in that two-decade period.

I think it's not figures in as much as, yes, of course, there were important political figures, but for me, what I found is because of the war, there were certain social aspects that were very important, like the agricultural material that you are showing here from the industry.

A lot of advertising for huge agricultural machines, to try because Egypt is an agricultural country or had an agricultural system.

So a lot of these machines were being advertised and sold to people.

The other thing is the entertainment and the tobacco industry, which was fascinating for me to discover.

It is the first international Egyptian export before cotton, it was tobacco.

And the reason for that is that the Greek and the Turkish businessmen found a really healthy setup because the government was providing support for entrepreneurs and business people to set up business in Egypt.

I want to go to the car stuff for a second, because how successful were these ads? I mean, how successful were the story of the Ramses ads?