
Babs Smith
Co-founder, owner, and CEO of Strategic Coach, which she founded with partner Dan Sullivan in 1989.
3
APPEARANCES
1
PODCASTS
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Oct 16, 2026
Casting Not Hiring: Build a Thriving Company Using the Secrets of Great Theater with Dan Sullivan, Joe Polish, and B. Jeffrey Madoff - 10xTalk Episode #249
16:35
16:42
16:46
16:53

Babs SmithGUEST
So, like, if I match it to the theater model, um, there, in the theater production, there are different roles.

Babs SmithGUEST
I mean, and that's front stage and backstage, but let's just talk about front stage roles.

Babs SmithGUEST
You've got different roles you're trying to fill, and then they have to match up with the other people on the front stage.

Babs SmithGUEST
Plus, they have to be, you know, supportable and all the things that happen between backstage and front stage, right, Jeff?
Yesterday Creates Tomorrow, The Invention of Zero, and how AI is Rewiring the Entrepreneurial Brain: 10x Live with Joe Polish, Dan Sullivan, and Special Guests - 10xTalk Episode #248
37:29
37:54

Dan SullivanHOST
Uh, I talked to my main doctor today, and I told him about this about 30 days ago, and he says, "You know, I've been using that time system that when I get up in the morning, you know, I've got 16 hours ahead of me, and I, I just think about those 16 hours and what am I going to do in those 16 hours that tomorrow morning it was a great yesterday." So anyway, I just want to share that.

Babs SmithGUEST
And I notice that, um, it's-- Dan has shifted into a greater calmness and more present and more fun.
The Greater Game: Your 100x Blueprint for Exponential Growth, Freedom, and Legacy With Joe Polish, Dan Sullivan, and John Bowen
55:12
55:19
55:25
55:37

Babs SmithGUEST
That was, like, 36 years ago, and some of those people are still there, are still with us.

Babs SmithGUEST
Shannon Waller and, you know, and they're just people that, um, we had met, we knew.

Babs SmithGUEST
We, you know, it grew, and, um, Julie Cosgrave is still here after 30-something years, I think.

Babs SmithGUEST
Well, I see people, like, if they're coming in for certain positions, I'll see them after other people have b- basically, you know, sorted it out and show they've get- they think they're that really aligned and they're really good for us.

