So what kind of work do you do for law firms? Do you do the SEO? Or what does that typical engagement look like?

Yeah, it's adapting right now, to be honest.

And I'm changing some of the vernacular.

It started as an SEO platform.

And to do a good job at SEO nowadays, it's shifting a lot.

But it breaks down into three main disciplines.

Content, ongoing content development, backlinking, which I don't see as important as it used to be.

So what's your approach to content and how do you help tackle it for law firms?