What might those things be? As you said, you're seeing people 30s, maybe even late 20s, right?

Yeah.

There's definitely been an uptick in a lot of younger men having low T levels.

And, you know, there's a bunch of reasons why I've always kind of told my friends is probably, you know, for most of us who probably were playing sports, we just had a lot of you know, you know, Burger King and McDonald's grown up to where, you know, it's just all the processed food.

Or of course now just a lot of kids are not outside as often.

And of course, you know, to, you know, to naturally try to get your T levels up, it's workout, sleep, sleep well, and try to, try to exercise, eat as well as you possibly can.

And we're probably not doing that as well to where now each generation is dropping, dropping, dropping, dropping down for, for their T levels.

You still have that kind of connection and whatnot.

Like, what is it that, that is kind of that unique thing?

I think that design is probably the main thing, and I'm saying design in terms of, like, what you actually see, but then design in terms of also how it works, right? There's that famous quote, I think that's Jony Ive maybe, but design is how it works, right? It's almost like there's an invisible magic just kind of weaving through the software that you can't quite put your finger on, but something about it just feels right, and Wunderlist totally had that for me.

Like, it just feels like it's how it should be.

It feels natural, which there's a ton of work that goes into feeling natural, and it looks good, and it works well behind the scenes, and it's trustworthy, it's reliable.

It just felt right, and for me, nothing else had really hit that.

I think Things 3 is an example of a really great app, uh, that, you know, hit a lot of that same vibe.

Not, not quite the Wunderlist vibe, but it just feels right.

Like, you're a lot less likely to leave if you're utilizing more and more of the, the features of the app and you come to rely on them.