And so I think my biggest advice always to people is just invest as much as you can in the photography, but also in the styling piece as well 'cause that is a crucial piece of the puzzle to make your images really sing and come to life.

I agree.

I think the relationshi- relationship aspect of it is so important.

And, you know, right now there's so much that goes into an image, and there are so many people who are relying on that image to sustain their careers.

So we're thinking about it from, you know, a design firm perspective, and then there's a photographer who's leveraging that image.

There's a publicist.

There are editors who are wanting that imagery and maybe exclusivity on that, so we're embargoing it.

[laughs]

You mentioned earlier that, you know, your, your team is working really collaboratively too, but you're really careful not to kind of double bill for some of that work.How have you approached the, the finances and kind of the billing piece of this very complicated business?

We charge a flat fee for that initial walkthrough, and then after that, everything is hourly.

And our investment guide will guide you through exactly what to expect, and we will never do anything without you knowing going into it, "Here's what we're working on, and here's about how long it's going to take," so that when they get invoices every other week from QuickBooks, there's no surprises.

Rather, they've known going in, "I guided that process.

I asked for three options," or, "I asked for one option, and maybe now I want a few more, and what does that look like?" So I really love the hourly model because it does empower them to really guide how much of their budget they want to invest in the design side of their project.

And we do have some projects that are flat fee, only because those clients knew going into it that they were not comfortable with an hourly model.

And a lot of those people are working on projects that are much bigger, and it can be really scary to think about all of that snowballing from an hourly basis.

What is that, especially as someone who comes from, you know, with an advertising background, why was it so important to you to have a marketing team pretty early? And what is their role as sort of a messaging department, as a generator of new business?