Before they came to you and gave you that feedback, did you know that was happening or were you in because you were in the thick of it?

I was blind.

I had a really hard time accepting that I was very passionate about the company.

I just moved to the Bay Area.

I was surrounded by all these startups.

I was blind to the critical need to manage my life.

instead of pursue this dream of building a company that could exit for millions of dollars.

How did that feel? Were you shocked? Elated?

What advice would you give to restaurants who are looking to improve their guest experience in terms of like, how do I leverage biz dev to improve my guest experience? Because we're talking here about the relationships in the industry, but at the end of the day, it's like these relationships are for when you boil everything down, it's either to improve the P&L or to improve the guest experience, right?

Yeah.

Well, I think, one, restaurants really need to care about their guests and exude that care.

The quality of the food is important.

The quality of the experience is equally important, I would say.

And that experience has to incorporate care into it.

And I use that word carefully because I think that's the feeling that a customer wants to get from the restaurant experience today.

How do you balance that as a restaurant of let's consolidate versus best in class? I