So from your experience running hotels, what, what kind of advice would you give them?

Well, I think first off, I think they're doing it right where it should have more of a hospitality angle.

B- and because a lot of times with office these days is the leases some, can sometimes be shorter than they, they used to traditionally.

People are, like, looking to move or grow or have, or, uh, be able to have flexibility and growth.

But, like, I think in terms of thinking about amenity and amenity packages and, you know, really people still work from home.

And so, like, to, to get people to get back into the office, to be happy to be in the office, that makes a lot of sense.

I think where they get it wrong is, um, not being, like, going back to your original question on the design.

Yeah

Is what makes each one of your hotels a boutique hotel in that it has its own identity, but there's a uniform experience that you're gonna get? Or is it something, is there like a Bridgeton special sauce that you created

So I wouldn't say there's a Bridgeton secret sauce.

I think what they're meant to be is a stand on their own.

And frankly, I'd probably make a lot more money just building a bunch of Hiltons around because the really thoughtful process around all of this is creating a soul.

And we create a soul...

You know, we create a soul because we kind of do a very deep dive.

Most of the time with my creative director, Whitney Clark, we kind of sit back down and say, hey, we want to do an interesting project in this location.

How does that work for