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Asya Paloni

Asya Paloni

Chief Product Officer at Welltory, the health and wellness app known for its heart-rate-variability tracking and $18M ARR growth.

Sep 3, 2026

19:25
And at the very end, this is where
19:28
I kept failing spectacularly.
19:30
You need to tell users what exactly, what bad thing is going to happen if they don't pay for your product right now.
19:38
like what they're going to lose out on not in the long term not over the course of several years but like today what's going to happen if they don't subscribe today so a lot of times with most onboarding the human problem you already you already pitched it in the ad we don't start our onboarding with the human problem we kind of know why users are coming to us But I think it's super important to spend a lot of time not just kind of like abstractly describing the human problem, but get very specific.
20:10
I spent a lot of time listening to this wonderful podcast called The Dream.
20:15
At some point, the woman...
20:18
Jane Marie, who runs this podcast, goes on like this wellness journey.

10 MINS LATER

30:37
Do you feel this problem?

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