Awesome.

Well, let's talk about something that's very personal to me.

And that's Shrek.

Yeah, I've been a fan of Shrek since I was... a kid since the first movie came out.

I have merchandise, I have a framed poster, I have a ton of Shrek stuff.

It was genuinely heartbreaking for me as a marketer to watch the recent trailer for Shrek 5. for two reasons.

Number one is the animation is really different.

So Ashwin, did you see any of these campaigns? We'd love to know what you think about just rapid response in general or, you know, companies responding to people talking about them.