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Ashton Bishop

Ashton Bishop

CEO of Step Change, an Australian marketing strategy consultancy. Known as "Australia's Predatory Marketer" and keynote speaker.

Jun 4, 2026

Agency Land

Agency Land

Ashton Bishop - You Don't Need To Outrun The Lion

Jun 4 · 49m

Jye Smith
Jye SmithHOST
38:05
You're very, um, you're very forthcoming, but, but what's been the real sacrifice behind these 20-plus years of doing this?
Ashton Bishop
Ashton BishopGUEST
38:12
Uh, look, I probably traveled way too much.
Ashton Bishop
Ashton BishopGUEST
38:16
Uh, so you know, that's the difficulty of having a young family, of, of...
Ashton Bishop
Ashton BishopGUEST
38:24
You know, the moment you make platinum on one of the airlines, you haven't won, right? [laughs] Actually that, that, that's not a win.
Ashton Bishop
Ashton BishopGUEST
38:33
That's...
Ashton Bishop
Ashton BishopGUEST
38:35
You know, and I know they frame it as if you're winning.
Ashton Bishop
Ashton BishopGUEST
38:38
Y- you're not winning.
Jye Smith
Jye SmithHOST
39:03
Yeah

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