So Can you tell us a little bit more about yourself, like maybe how your upbringing in Utah perhaps inspired your story, and then how your professional life in journalism and marketing maybe informed your approach to book publishing?

Yeah.

So I was...

Well, I was technically not born in Utah, but I grew up there until I was 18.

I was never a member of the LDS church, but my father was and my extended family was.

And if you know anything about growing up in Utah, you're very... much a part of that cultural history.

So this was part of my family legacy.

So how did you equate the risk benefit ratio and decide to move forward? Because it can be paralyzing.