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Ashley Dudzik
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APPEARANCES
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Oct 12, 2026
Ashley Dudzik: Does Your Company Really Need a Rebrand?
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Robert BaillieulHOST
What, what was it when you, when you walked in? What was the thing that made you like, "Oh, this is my dream job"? What was, what was so exciting about that?

Ashley DudzikGUEST
I will just say that any Leo Burnett office, I think when you walk in, you feel that buzz of the advertising agency, kind of that world of just...

Ashley DudzikGUEST
Um, I definitely will say I've worked with some very creative, really talented people in my career, whether it was at, um, whether it was at, uh, Leo Burnett or Morningstar.

Ashley DudzikGUEST
I would say the t- those two are probably tops when it comes to thinking about the type of talent of, you know, design, design thinking.
19 MINS LATER
Ashley Dudzik: How Branding Guides Marketing Decisions
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16:14

Allie ZendrianHOST
So how did you first get into branding? Was this something like when you were a little girl, you were like, I love branding or how did that happen?

Ashley DudzikGUEST
So in high school, we actually had this program that we were a part of called the Career Opportunity Program, where you get to go and shadow an alumni of the school.

Ashley DudzikGUEST
And I happened to shadow a gentleman who had worked at an ad agency here in Chicago called Leo Burnett.

Ashley DudzikGUEST
It's one of the most iconic Advertising agencies in the world, the Marlboro Man, Charlie the Tuna, Tony the Tiger, the Allstate Man.
13 MINS LATER

Allie ZendrianHOST
But so how did you get into that and how do you feel like that's transformed the way that you work?