Tell us a little bit about that.

Yes.

So I started Dash with Social almost 10 years ago, which is crazy to think, but I started it in September 2016.

And I got into marketing because I was a blogger back in 2012, which I feel like was like a really heightened time for being a blogger.

Yes.

And through that time, I had a fashion and lifestyle blog, and I was spending all this time creating content, basically treating it as if it was a part-time job, just to have only my family reading it.

And so I said to myself, if I'm going to continue to focus on this blog, I need to make sure that I'm A, having the right audience read it, which at the time was high school and college-age girls, and B, perhaps monetize it.

What does this look like in practice for you and for your clients?