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Ashleigh Griffith
Director of Marketing at Quality Brand Group (Dunkin' franchisee), previously Yum! Brands and Wingstop; Brand Innovators 40 Under 40.
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APPEARANCES
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OCT 5
Sep 25, 2026
Ashleigh Griffith - Director of Marketing, Quality Brand Group
48:26
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23:12Ashleigh GriffithGUEST
... running out of chicken in, in the UK, and like, how do we, how do we address that? But also some things that I'm really proud of.
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23:18Ashleigh GriffithGUEST
Like, I had the chance to design, develop, and launch The Originals, uh, which was our employer brand.
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23:26Ashleigh GriffithGUEST
A, a brand that's, you know, 70-plus-years-old, didn't have a formalized playbook for how do we recruit, how do we build our culture, how do we bottle that, that unique sauce, and what are those 11 herbs and spices when it comes to talent search? So launching that and launching a storytelling platform called The Originals that is now being [laughs] used to help us train, recruit across all of our, our locations and franchise units is amazing to, to have accomplished with them.
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23:58Ashleigh GriffithGUEST
I spent two years in corporate communications, and then I transitioned into a really interesting role being a global brand manager, specifically over our sustainability enterprise.
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24:08Ashleigh GriffithGUEST
So that was everything about how is our food sourced, what are the ingredients.
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24:14Ashleigh GriffithGUEST
You know, we were going through some changes around colors and chemicals.
24 MINS LATER

Ian DallimoreHOST
And then are you then doing everything that you can to say like, "Hey, how do I capture Ian at 6:00 AM as well?"