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Ashleigh Griffith

Director of Marketing at Quality Brand Group (Dunkin' franchisee), previously Yum! Brands and Wingstop; Brand Innovators 40 Under 40.

Sep 25, 2026

23:12
[laughs]
23:12
... running out of chicken in, in the UK, and like, how do we, how do we address that? But also some things that I'm really proud of.
23:18
Like, I had the chance to design, develop, and launch The Originals, uh, which was our employer brand.
23:26
A, a brand that's, you know, 70-plus-years-old, didn't have a formalized playbook for how do we recruit, how do we build our culture, how do we bottle that, that unique sauce, and what are those 11 herbs and spices when it comes to talent search? So launching that and launching a storytelling platform called The Originals that is now being [laughs] used to help us train, recruit across all of our, our locations and franchise units is amazing to, to have accomplished with them.
23:58
I spent two years in corporate communications, and then I transitioned into a really interesting role being a global brand manager, specifically over our sustainability enterprise.
24:08
So that was everything about how is our food sourced, what are the ingredients.
24:14
You know, we were going through some changes around colors and chemicals.

24 MINS LATER

48:26
And then are you then doing everything that you can to say like, "Hey, how do I capture Ian at 6:00 AM as well?"

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