And I wonder whether or how you saw that happening already, how you see that creativity starting to transform things in a big way, or where do you see the big potential for that kind of creative thought changing things in a really transformative way?

Well, I mean, it's interesting, isn't it? Because every...

I mean, a lot of the book when I was writing the book, actually, I kind of almost got to the point that I thought this is a joke.

I could write it in one sentence, which is, you know, and it was like I'm doing this huge explanation, making such a lot of complexity out of something which is really simple, which is that every idea is essentially an act of play of the mind.

And everything that's ever been invented from a hot air balloon to a laptop to laser eye surgery, all of that really is an act of practical, creative imagination coupled with self-belief, probably a load of money in convincing other people, too, and then making it happen.

So, yeah, in terms of changing the world, I mean, obviously, we have to look at doing things differently.

And I think this is where creativity plays even more part in terms of breaking what's considered to be like convention or norm.

How might you bring in some more play and imagination just on that personal level?