But can you explain a little bit more around the product? Sure.

Well, obviously for us, when we started, you know, we kind of come from a culture of food and eating mom's cooking.

And it was always important about what you put into your body.

We found that a barrier where approaching retailers to sell our bread, but because we didn't have any preservatives in a day and we told them that they have to keep the bread in the fridge so it doesn't go moldy.

And we had instances where they laughed in my face and asking me if it was chicken or bread.

Why does it have to go into the fridge? So I actually...

When I said my dad's a professor, he's actually a professor in food technology.

A big choice was made to exit Coles.