
Arthur Fullerton
Global Chief Technology Officer at Havas CX, leading AI strategy and technology transformation.
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Aug 4, 2026
Fewer Humans, More Humanity: Havas CX's Arthur Fullerton on the Future of In-Store Experience
13:39
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21:29

James KoteckiHOST
Is the technology ready? In other words, should the tech get blamed in certain circumstances? Or is the technology basically there to create the more utopian vision that we're talking about and it's kind of being pieced together or operationalized in the wrong way?

Arthur FullertonGUEST
I remember like with Internet of Things when that was a new thing and everyone was focusing on that.

Arthur FullertonGUEST
But processor speed, the networks weren't able to handle these packets being forwarded back and forth.

Arthur FullertonGUEST
I think a lot of clients and consumers assume the technology creates the experience.
7 MINS LATER

James KoteckiHOST
If you're making a bet for the next 10 years, do you think that's still the case? By 2036, am I going to send my agentic AI robot out into the store to shop for me and it's going to interact with other robots or AI that's in the store? Like, I think maybe we're dancing around this big question is like, how much are we still building all of this for humans in the years to come? Not just talking about retrofitting, but going forward.